Shop Small Saturday: A Movement to Support Local Businesses
Shop small & support local November 25, 2023
The Origins of Shop Small Saturday
Shop Small Saturday was first launched in 2010 by American Express as a way to encourage consumers to shop at local businesses on the Saturday after Thanksgiving. The initiative was born out of a desire to support small businesses during the crucial holiday shopping period and to highlight their importance to the economy.A Day of Community and Support
Shop Small Saturday has since grown into a global movement, with communities worldwide embracing the spirit of supporting local businesses. On this day, towns and cities organize events, offer special promotions, and encourage residents to patronize their local shops, restaurants, and servicesThe Impact of Shop Small Saturday
The impact of Shop Small Saturday is undeniable. In 2022, consumers spent an estimated $19.8 billion at small businesses on Small Business Saturday, a significant boost for local economies. The event has also helped to raise awareness of the importance of small businesses and the many benefits they provide to communities.Beyond One Day
While Shop Small Saturday is a dedicated day of celebration, its impact extends far beyond a single 24-hour period. The event serves as a reminder of the importance of supporting local businesses throughout the year. By making conscious choices to shop at local stores, dine at local restaurants, and utilize local services, we can help to strengthen our communities and foster a vibrant economic landscape.
How to Get Involved
Participating in Shop Small Saturday is simple. On the Saturday after Thanksgiving, make a point to visit your local shops, restaurants, and services. Take the time to explore the unique offerings of your community and discover the hidden gems that make your town special.
Shop Small Saturday is more than just a shopping event; it's a celebration of community, entrepreneurship, and the spirit of giving back. By supporting our local businesses, we invest in the future of our communities and create a more vibrant and sustainable economy.
